Starting September 24, 2026, new operating rules for e-commerce operators take effect in Uzbekistan. The National Agency of Perspective Projects (NAPP) is introducing a mandatory notification procedure for digital platforms. Companies must now officially inform the regulator about the start and termination of their activities.
The specialized Telegram channel FinTechRetail reports this development. The actual text of the regulation or an official press release has not yet been published on NAPP’s resources, leaving detailed technical requirements and potential exemptions unknown.
Who the new rules affect
According to available information, the approved procedure covers three main categories of digital business:
- e-commerce platforms (classic marketplaces);
- order aggregators;
- digital streaming services.
The exact boundaries of these definitions will become clear once the full document is published. The market will need to find out whether “order aggregators” applies exclusively to product storefronts or extends to service, mobility, and delivery aggregators.
Mechanics: notification using OneID
The state is not introducing classic licensing or permissive registration, where a company must wait for official approval to launch. This is a notification procedure.
The data submission process is digitized. Operators must send notifications through the Agency’s specialized information system. A key requirement is using the unified identification system OneID. This means only an authorized user with a verified digital profile can submit data, linking the platform to a specific legal entity or individual in state databases.
A similar procedure applies to business closures: if a platform stops operating, the operator must notify NAPP.
Four basic laws
Submitting a notification acts as a declaration that the company operates legally. The source indicates e-commerce operators must comply with four blocks of Uzbekistan legislation:
- E-commerce. Basic rules for online transactions, electronic receipts, and public offers.
- Personal data. Platforms must legally collect, process, and store user information, including requirements for localizing databases within the country.
- Consumer protection. Marketplaces and aggregators must provide transparent mechanisms for product returns, complaint handling, and accurate information about sellers.
- Advertising. This covers external promotion of the platform itself and internal advertising tools marketplaces provide to their sellers.
Public registry of operators
Collecting these notifications will result in a unified registry of e-commerce operators. NAPP plans to publish this list on its official website and keep it updated.
This registry creates a new benchmark for the market. Users can verify a platform’s legality before making purchases or subscribing to content. For the B2B segment—sellers, logistics companies, and IT solution providers—finding a partner in the NAPP registry will become a basic criterion for signing contracts.
Why it matters
Uzbekistan is formalizing the e-commerce market, turning scattered platforms into a single transparent list where platform status is verified through the state identification system.
One month remains until the rules take effect. Digital platforms must use this time to understand the mechanics of submitting notifications via OneID and conduct internal audits of their processes. Companies will need to pay special attention to user agreements and privacy policies to guarantee compliance with personal data and consumer protection laws.
