Between August 10 and 17, the Central Asian fintech market saw 24 product releases and notable shifts in user ratings. According to Finteqstan catalog monitoring, banks are shifting focus to refining corporate products, and audiences are reacting to changes more harshly than usual.
What happened
According to Finteqstan catalog monitoring, the week’s main changes occurred in mobile app ratings. The corporate segment in Tajikistan experienced the most noticeable drop: the Eskhata Business rating fell by 0.47 points to 3.86.
Adjustments in Kazakhstan and Uzbekistan were less radical but affected major players. Ratings dropped synchronously by 0.01 points for Kazakhstan’s bcc.kz, Bereke Business, and the retail Bereke Bank app. For the latter, this happens amid the recent introduction of a unified QR and expansion of the base for phone number transfers. In Uzbekistan, a similar micro-decline was recorded for Ipak Yuli Mobile.
Uzbekistan’s TBC Business ended up in the green zone, adding 0.03 points (to 4.73). In Kazakhstan, Otbasy Bank slightly improved its position, though its overall rating remains at 2.65.
Product teams rolled out 24 releases over the week. TBC Bank Uzbekistan, along with Azerbaijan’s Leobank and PASHA Bank, showed the highest pace with three updates each. Kazakhstan’s Forte Business and Tajikistan’s Eskhata Online released two updates each.
In the information field, according to public activity measurements, Uzbekistan banks dominated: Orient Finans Bank generated 32 events, and Trustbank had 14. In Kazakhstan, the broker Neomarkets became the most active player (26 events).
The week’s news agenda also touched on regulation. Kazakhstan is discussing the ARDFM tightening requirements for market participants regarding the return of state aid—up to raising the mandatory threshold from 66% to 100%. Meanwhile, according to Finteqstan’s internal measurements, the leader in AI visibility has changed: neural network algorithms now recommend Kaspi more often than the historically leading Halyk.
Country and market
Kazakhstan, Uzbekistan, Tajikistan, and Azerbaijan. The weekly cross-section shows banks actively working with corporate products and high user sensitivity to any changes in B2B apps.
Why it matters
The simultaneous rating drop across several major apps points to technical adaptation following summer releases. B2B users react more harshly to technical changes than retail clients, lowering scores even for minor updates.
