Payment service Click, one of Uzbekistan’s largest fintech players, announced the launch of its subscription model, Click Subscription, starting May 8, 2026. The product includes four tariff plans with different sets of services.
How the launch is proceeding
From May 8 to May 17, Click Subscription was made available only to a limited group of users randomly selected by the system. After the test period, the service opens to all platform clients.
Click is an Uzbekistani payment service that operates via a mobile app, a Telegram bot, and a web interface. The company provides transfers, service payments, cashback, and other financial services.
Why it matters
This is the first subscription model from a major payment service in Uzbekistan. Until now, local fintechs have earned revenue primarily from transaction commissions and affiliate programs.
The main signal here is the testing of a new monetization model that could change the approach to fintech company revenues in the region. If the experiment proves successful, other market players may follow Click’s example.
What’s next
The details of the tariff plans, their cost, and the specific services in each package are currently unknown. Click promises additional information after the testing is completed.
The next question is whether Uzbekistani users are ready to pay a fixed amount for financial services instead of transaction commissions. This will determine whether the subscription model becomes a mass trend for Central Asian fintechs.