The share of medium-sized deposits is growing, and banks are adapting VIP services for a new audience.
What happened
Private Banking services in the country are offered by 11 banks. Traditionally, this segment is associated with a high entry threshold, but now VIP client status can be obtained with a placement of 15 million tenge or more. At the same time, some players do not disclose minimum requirements publicly, and some banks have several levels of premium service at once.
Country and market
Analysts highlight three banks with the lowest entry threshold into the top segment. Home Credit Bank leads: to get the HCB Prime status, it is enough to place 15 million tenge in deposits or bonds. VTB requires a total balance of 35 million tenge or more in savings accounts for term deposits. Eurasian Bank opens premium service for placements from 50 million tenge.
Why it matters
The lowering of thresholds relies on a change in the savings structure. According to the Kazakhstan Deposit Insurance Fund (KDIF), cited by Ranking.kz, retail deposits in 2025 grew by almost 15% and reached 28.2 trillion tenge.
The share of mass deposits up to 15 million tenge decreased from 55.1% in 2020 to 49.7% in 2025. However, the segment from 15 to 50 million tenge shows steady growth — from 12.2% to 18.6%. The share of deposits over 50 million tenge remains stable in the range of 31–34%.
What’s next
The limited base of ultra-large clients forces the market to look for a new audience. It seems banks are adapting VIP services for clients with medium savings to secure them in their ecosystem during the capital growth stage. With the expansion of the 15–50 million tenge segment, competition for such depositors will likely go beyond regular deposit rates and require more complex investment or service offerings.