In May, the Uzbekistan-based payment service Click completed closed testing of a new line of tariffs. While the market awaits a mass launch, the fact of the pilot itself records a shift: the country’s largest financial apps are gradually moving away from one-off transfer fees toward monthly service packages.
What happened
According to information available to the editorial team, Click tested several new tariffs on a random sample of users. The company did not publicly disclose the cost and exact composition of the packages. Now the service is preparing for a mass release and calibrating the conditions based on the collected data.
Click has been working with premium features for years—the Click Premium tariff existed long before the spring update. Now the app is moving to a structured lineup with several access levels.
Country and market
Uzbekistan. Subscription products are becoming a functioning market segment here.
In parallel with Click, Payme is actively developing subscriptions—their Payme Plus tariff has already gathered a notable audience. Previously, Finteqstan wrote that another major player, the payment service Paynet, entered the top five largest taxpayers in Uzbekistan in the services sector, which confirms the high transaction volumes in the market.
A typical Uzbekistan fintech package includes fee-free transfers up to a certain limit, cashback, and bonuses from partners.
Why it matters
The traditional model of earning on P2P transfer fees is hitting a ceiling. Competition puts pressure on rates, and the audience is distributed among several apps.
A fixed monthly fee potentially gives fintechs predictable revenue and reduces audience churn. Banks and payment services are testing the demand for packaging features into a single regular payment that they previously charged for separately.
What’s next
The main intrigue is the conditions for mass access to Click’s new tariffs. The prices and content will show which audience the company is targeting and how it plans to compete for user loyalty.
If the metrics turn out to be positive, pressure on other players will increase, and subscriptions may become the familiar standard for major wallets in the country.
