Over the week, mobile apps of Central Asian and Caucasian banks received almost three dozen updates. Developers are shifting focus from basic transfers to audience retention through non-financial services, social mechanics, and travel features.
Trend of the week: going beyond finance
Banks continue to build up lifestyle services to increase the frequency of customer contact and secure SuperApp status. In Kazakhstan, Freedom SuperApp integrated the BilimClass section for checking school homework.
Following a notable growth in its loan portfolio, ForteBank is also expanding functionality to retain its audience and adding an “Auto” section with information about the user’s vehicle.
In Uzbekistan, Uzum Bank is testing a subscription mechanic for transactional activity. Judging by the description of the latest app version in stores, when spending from 500,000 soums per month, the client gets free transfers, cash withdrawals, and public transport rides.
